Bloomingdale's, Flag Ship Store in Manhattan used Live Wire to display high end Crystal . Capitalizing on the glow of Live Wire, direct overhead illumination of the display cases were turned off - to heighten the effect and interest in the artistically displayed crystal pieces. Sony in Manhattan used it to kick off their new DVDs. Lego Land in California to display Lego Toys, Fortunoffs, Daffy's Knolls the office Furniture giant are among others who have created interesting environments for their products.